A few days after L’Oréal Paris announced a partnership with model Munroe Bergdorf – their first time partnering with a transgender model – the company has fired her. Why? Because after Charlottesville, Bergdorf posted on Facebook about white people being complicit in upholding systemic racism.
The Daily Mail dug up her previous comments, which have since been deleted, and blasted her for them just before she was fired. Her words were also taken out of context. Here’s part of what she wrote back then:
“Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people,” Bergdorf reportedly wrote, going on to address the privileges afforded to them. “Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.”
In a tweet announcing the end of their partnership, L’Oréal Paris wrote, “L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.” Tons of people have called out how hypocritical this is, including Bergdorf herself:
“This makeup brand cares about nothing but MONEY. I urge you to boycott L’Oréal Paris,” she wrote. “I can’t express how disappointed I am in the entire team in dealing with misquotes that were entirely placed out of context.”
“If you truly want equality and diversity, you need to actively work to dismantle the source of what created this discrimination and division in the first place,” she wrote. “You cannot just simply cash in because you’ve realised there’s a hole in the market and that there is money to be made from people of colour who have darker skin tones.”
Well, this is disappointing as hell.